![]() ![]() ![]() We do not know how it arose in the meme pool. And this isn’t just a way of talking - the meme for, say, “belief in life after death” is actually realized physically, millions of times over, as a structure in the nervous systems of individual men the world over.’ God and memesĬonsider the idea of God. Humphrey neatly summed up an earlier draft of this chapter: `… memes should be regarded as living structures, not just metaphorically but technically.(3) When you plant a fertile meme in my mind you literally parasitize my brain, turning it into a vehicle for the meme’s propagation in just the way that a virus may parasitize the genetic mechanism of a host cell. If the idea catches on, it can be said to propagate itself, spreading from brain to brain. He mentions it in his articles and his lectures. If a scientist hears, or reads about, a good idea, he passed it on to his colleagues and students. Just as genes propagate themselves in the gene pool by leaping from body to body via sperms or eggs, so memes propagate themselves in the meme pool by leaping from brain to brain via a process which, in the broad sense, can be called imitation. It should be pronounced to rhyme with `cream’.Įxamples of memes are tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches. I hope my classicist friends will forgive me if I abbreviate mimeme to meme.(2) If it is any consolation, it could alternatively be thought of as being related to `memory’, or to the French word même. `Mimeme’ comes from a suitable Greek root, but I want a monosyllable that sounds a bit like `gene’. We need a name for the new replicator, a noun that conveys the idea of a unit of cultural transmission, or a unit of imitation. The new soup is the soup of human culture. ![]()
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